12 REASONS WHY YOU MUST USE SOCIAL BOOKMARKING FOR SEO
12 Reasons Why You Must Use Social Bookmarking for SEO
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Hi There, did you read our previous blog post on how to start a fitness blog? No? Check it out now! Today, however, we’ll discuss the reasons as to why you must use Social Bookmarking for SEO. Let’s begin!
For many SEO experts, Social Bookmarking is one of the most popular ways to garner lots of traffic to their site. However, over the years, this technique has lost the power it used to have. Nevertheless, web pages that are bookmarked at social bookmarking sites are still considered as quality backlinks in the eyes of search engines. And thus, if used wisely, one can still make the most out of this technique.
Social Bookmarking is easy & effective and helps you to not only improve your site’s traffic but also provides you with the opportunity to make your content go viral and helps you to acquire quality backlinks from authority sites.
The below-mentioned list consists of the top 13 reasons as to why Social Bookmarking is still a useful off-page Whitehat SEO technique and how it can help you to boost your SEO campaign.
REASON #1. CREATES MORE BRAND AWARENESS
Since it is highly unlikely that customers would discover your website on their own, creating a profile for your business on top social bookmarking sites will help potential customers find your business or service with ease.
Also, the more you utilize social bookmarking sites for posting your content, the more visibility your site will get, resulting in more people being keen on exploring your website, leading to brand awareness and increased ROI.
REASON #2. HELPS IN CONTENT PROMOTION
While there is a lot of stuff that you can do through outreach and social media strategies, when it comes to content promotion, social bookmarking sites are still an effective way through which you can quickly reach your target audience & promote your business, product or service.
By posting content regularly on these sites, you are not only able to build a solid network for your business but are also able to generate more traffic especially, targeted traffic.
And while it may require a lot of work than other social channels, as you need to bookmark all of your web pages by logging into a site and adding URLs, descriptions, and keywords or tags, the end result will definitely give a tremendous boost to your SEO efforts.
REASON #3. FASTER INDEXING BY SEARCH ENGINE
As soon as you start promoting your content on Social Bookmarking sites, you’ll notice a steady rise in the number of visitors to your site. And the reason for this is quite simple.
Since social bookmarking sites are authoritative sites, search engine spiders or web crawlers visit these sites almost continuously and thus, by placing your sites link on them, you’re able to inform Google quickly about any new content on your site, leading to faster indexing of your web pages.
What’s more, faster indexing of web pages also makes your site user-friendly, leading to better user experience, resulting in more profit.
REASON #4. TARGETED TRAFFIC GENERATION
One of the best features of Social bookmarking sites such as Stumbleupon or Reddit is that you can find content based on a tag or a keyword. For example, if you are interested in “Travel”, you could just type in the word “Travel” in the search bar and it will provide you with a list of sites
From an SEO perspective, this may be helpful as you can add multiple tags or keywords to your link, based on what categories it fits into. And this, in turn, will ensure that only people who are interested in what you are sharing will click on your link, thereby reducing bounce rate.
Also, when people like what you have shared, they are likely to share it with others resulting in more referral traffic.
One of the most important aspects of social bookmarking sites is that it makes for a great place to virally promote your content or business. And since lead generation is an important part of doing business, using this social platform will help you garner more qualified leads, as people are always on the lookout for new offerings or interested in the content to educate themselves.
Additionally, as these sites allow you to engage with your customers, the fact applies that a lead can be eventually converted into a revenue-generating customer, thereby increasing your sales.
REASON #6. MORE SUBSCRIPTIONS
The more interesting stuff you post on these bookmarking sites, the better your chances become of acquiring valuable traffic and if readers find your content useful, they are more than likely to subscribe to your blog, resulting in high-quality traffic.
Also, when you continuously post quality content that is interesting & helpful, your links get more visibility and readers are likely to see your business as a reputable brand that they can trust, leading to increased brand loyalty, and a higher number of direct sales.
Another vital benefit of using social bookmarking sites is that it helps you to earn quality backlinks from high ranking pages.
Since backlinks play an important role in SEO, as they help you to increase your site’s domain authority & traffic, building quality backlinks is very important and by using bookmarking sites, you are able to earn those links, thereby improving your site’s ranking on search engine result pages.
REASON #8. INCREASED DOMAIN AUTHORITY
In SEO, Domain Authority is important, but improving a site’s Domain Authority is not an easy task. Since it is based on many factors such as site’s page speed, download time, Moz Rank, user experience, traffic, social signals, backlink metrics, etc, it requires a lot of time to build one.
However, as search engines give a lot of importance to high authority sites, submitting your links or content on social bookmarking sites, will help you to get link juice (backlinks) from diverse authority sites, which will in return improve your own domain authority.
Best part, you can use free tools like Open Site Explorer or Website Authority Checker, which help you check the domain authority of the sites you want to get links from and provides you with information about important SEO metrics such as Page Link Metrics & Page Social Metrics, thereby helping you in your link building effort.
Social signals (likes & shares) works as a recommendation. Once you have gained the trust of your prior visitors, through bookmarking quality & relevant content, you are likely to generate more web traffic, resulting in more brand credibility and popularity of your website.
Additionally, since search engines use data from social sites to determine your website’s ranking, the more social signals (recommendation) your content receives, the more referral traffic you get, resulting in more authority leading to high ranking on search engines.
REASON #10. IMPROVED KEYWORD RANKING ON SERPS
Social bookmarking sites allow you to add multiple keywords to your content through URLs, title, tags, descriptive text, etc, without spamming your link, thus helping you improve the ranking of your keywords on a search engine. Moreover, since it allows you to add multiple keywords, you can make use of long-tail keywords, which has been proven to accelerate search engine optimization.
REASON #11. BOOST YOUR PAGERANK
Improved PageRank is an aggregated effect of all the above mentioned factors such as domain authority, social signals, keyword ranking, etc.
Also, since most major social bookmarking sites such as Scoop It, Digg, Reddit allows do-follow link, you’re able to get backlinks from multiple sources, which further helps in increasing your website’s PageRank.
REASON #12. IMPROVE INTERACTION WITH FELLOW BLOGGERS
Like all social networks, bookmarking too requires active engagement with readers and thus, just bookmarking a link would not be beneficial. It is important that you get involved in a conversation, ask questions, reply to comments, as it will help you to establish yourself & your business in the community, leading to improved interaction with fellow bloggers.
How is this helpful?
When you actively participate on social bookmarking sites, it helps you to earn natural links, as opposed to spam links, from influential bloggers, which aids you in your link building efforts and boost your SEO campaign.
CONCLUSION :
To sum it up, to make the most out of this technique, it is important that you don’t limit your social sharing activity to just a few popular bookmarking sites.
Post your links on as many bookmarking sites as possible, as it will help you increase your brand’s visibility, leading to improved search engine ranking, which will, in turn, result in more traffic for your website.
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