A Complete List Of Online Marketplaces Across The Globe (Updated for 2019)
A Complete List Of Online Marketplaces Across The Globe (Updated for 2019)
Online marketplaces are incredibly popular selling channels amongst consumers across the globe, often providing you, as an online seller, with a platform to reach an extensive, ready-to-buy customer base.
The problem, however, is that it can be difficult to identify which ones are a good fit for your business.
Whether you’re looking to sell domestically or internationally, or are simply looking for a list of websites like eBay and Amazon, we have put together a complete list of online marketplaces that we believe have the potential to help you expand your reach, test new markets and ultimately grow your business across the globe.
We’ve also provided some of the key information you should be aware of, including the countries each marketplace is present in, their commission structure and other relevant seller fees.
Short on time? Download the full list here, complete with bonus content such as each marketplace's fulfillment services and marketing options.
UK Online Marketplaces
The UK is one of the world’s largest eCommerce markets, with a value of £133 billion, making it one worth targeting.
Below, we have outlined some of the UK’s biggest online marketplaces, including a number of key Amazon and eBay alternatives, each of which we believe will give you the exposure and reach you need to sell to UK consumers.
Amazon
Thanks to its global presence, increasing popularity and extensive reach, Amazon is a great marketplace to list your products on.
In fact, with annual sales hitting over £6 billion in the UK alone, it provides a significant opportunity for you to generate more sales and ultimately grow your business.
Amazon also operates a highly successful fulfillment service, Fulfilment by Amazon (FBA), which enables merchants to reach the marketplace’s most active and loyal customer base – Amazon Prime users.
While Amazon is one of the biggest marketplaces in the UK, do also keep in mind that they operate international sites in 13 other countries worldwide.
Not yet selling on Amazon? Make sure you familiarise yourself with their seller fees and commission structure.
Alternatively, if you’re already selling on the marketplace, take a look at these Amazon seller tips to make sure you’re maximizing your sales this year.
eBay
Another marketplace that online sellers see a lot of success on is eBay. Similar to Amazon, eBay has a worldwide presence, a huge customer base and a significant number of tools and resources available to help online retailers successfully grow their business.
eBay also offers various programs for international selling, which you can learn more about here.
Their fulfillment service, eBay Global Shipping Programme (GSP), also enables sellers in both the UK and US to sell to international customers, without the hassle and risk of dealing with the processes that come from cross-border selling.
eBay sellers also have the option to open an eBay Shop (subscription fees starting from £19.99) to benefit from better branding opportunities and merchandising tools, amongst other things.
GAME Marketplace
If you sell products in either the gaming, media, computer hardware or toys and collectibles sector, you should definitely consider selling on GAME Marketplace.
Despite still being a relatively new marketplace, the GAME brand itself is huge in the UK, supporting its marketplaces rapid growth.
In fact, they have already seen a 250% year-on-year increase in sales, and are processing 12,000 orders each month from more than 250 retailers, so it really is an Amazon alternative worth considering.
What’s also great is that there are no set-up costs, listing fees or subscription fees, and the only charges are their commission rates which are competitively priced.
They also provide dedicated support during your onboarding process, not to mention the extra promotion of your products through their own marketing activities.
Folksy
If you’re looking for selling sites similar to Etsy, then British marketplace Folksy could be a great alternative.
With over 250,000 sellers to the site every month, Folksy is, in fact, a worthwhile option for sellers of handmade goods and craft supplies.
Now with regards to cost and fees, sellers have two options; a pay-as-you-go Basic account, suitable for sellers with a low stock quantity, or Folksy Plus, better suited to frequent sellers or those with a larger inventory.
While commission rates are 6% for both, it is worth noting that there is a £5 subscription cost for the latter plan, although with this option the £0.15 listing fee is waived.
Regardless of which plan you opt for, there are a number of benefits to selling on Folksy, including the option to personalize your shop page and set up your own URL, promotional options and dedicated support.
Fruugo
With a customer base spanning 23 different countries and the ability to automatically translate your product listings into 11 languages, Fruugo has become a popular choice for sellers looking to reach international markets.
Specifically, UK-based Fruugo is a great fit for retailers across most industries, with product categories ranging from clothing to home & garden, right through to health and beauty and consumer electronics.
While the marketplace doesn’t charge a monthly fee or listing fee, it does charge a flat 15% commission on each sale, as well as a 2.35% funds processing fee.
Flubit
Dubbed as the British alternative to Amazon, Flubit is another great marketplace to consider if you sell in the UK.
To start with, by selling your products through Flubit, you will also get visibility on as many as four platforms; Go, Mirror Tech & Games, Personal Group and Mighty Deals.
This is because all five marketplaces are operated by marketplace ecosystem, SKU Cloud.
Perhaps more impressively, you won’t be charged any fees or commission for selling on Flubit. Instead, you simply set a base price for your product and SKU Cloud’s algorithm controls the pricing, rather than charging a fixed % channel fee.
With regards to how the marketplace actually works, it’s worth noting that their biggest selling point to consumers is their low prices.
More specifically, Flubit users are able to paste the URL of products from sites such as Amazon and Argos, where they will then be offered a better price, a factor that is attracting more and more shoppers to the site.
It’s also worth noting that SKU Cloud is now integrated with Google and will rank and promote your top selling products.
OnBuy
Since launching in 2016, OnBuy has become one of the fastest growing online marketplaces in the UK.
With a product catalog covering almost every category, from health & beauty and clothing, right through to car parts, technology and collectibles, there's a good chance that OnBuy could be a great fit for your online business if you’re looking to increase your sales.
In fact, the marketplace offers some lucrative benefits for sellers, including immediate payments (where the funds are released to your PayPal account as soon as you dispatch an item), risk-free selling for Standard sellers (OnBuy will waive the monthly subscription fee if you don’t make £500 that month) and product promotion through Google Shopping, Bing Shopping and other external marketing channels at no extra cost to your business.
That’s not all though.
OnBuy has partnered up with PayPal to offer PayPal Seller Protection, which will cover you if you have any issues with eligible orders.
When it comes to pricing, the marketplace offers two account packages; Standard (£19 per month excluding VAT) and Partner (£39 per month excluding VAT).
Commission rates are also incredibly competitive, with consumer electronics incurring a 5% fee, and everything else a 9% commission fee.
Keep in mind that a PayPal payment fee of 1.9%-3.4% will also apply, as well as a 20p fee per transaction.
European Online Marketplaces
Thanks to the UK’s close proximity to mainland Europe, it is relatively simple for sellers to target European customers and ship to these markets.
With this in mind, we have compiled information about the leading online marketplaces across Europe below.
Allegro
Allegro
As one of the top online marketplaces in Eastern Europe and the fifth largest in Europe as a whole, Allegro is a great site to sell on if you looking to expand in this market.
Operating from Poland, Allegro has more than 14 million customers, 90% of which regularly purchase from the marketplace.
That’s not all though.
Thanks to its close proximity to additional Eastern Europe markets, it also makes it a great option for growth in this region.
Ultimately, there are a number of benefits to selling on Allegro, including marketing and advertising support, a dedicated support agent, as well as their dedicated seller Brand Zone.
It is worth noting, however, that all listings must be translated into Polish, which may come at an additional cost to your business.
Bol.com
As one of the most popular marketplaces in the Netherlands, Bol.com is one worth setting your sights on if you’re looking to reach Dutch consumers.
In fact, with 8 million active customers across not only the Netherlands but also Belgium, Bol.com is a great Amazon alternative in the Benelux region, with a product catalog spanning everything from books to household goods, right through to health and beauty.
What’s also great about selling on Bol.com, is that you only pay commission on items sold and there is no setup or monthly fees.
Cdiscount
Cdiscount is one of the most visited eCommerce websites in France, with around 11 million unique visitors to the site every month.
Overall, the marketplace offers a wide range of products in over 40 different categories, including fashion, shoes & accessories, consumer electronics, entertainment, and sports equipment, making it a great platform for any retailer looking to expand their business in the French market.
Cdiscount also has a well-developed distribution network, with over 18,500 pickup points throughout the country, as well as their own fulfillment service, Cdiscount Fulfilment, and competitive fees and lucrative payment terms.
Coolshop
Since launching in Denmark in 2003, Coolshop has expanded to six additional European countries, including Sweden, Norway, Finland, Germany, the Netherlands, and the UK.
In addition to its European reach, Coolshop is also one of the most competitive marketplaces on the continent, with commission rates starting from as low as 4%, with no monthly membership fee.
That’s not the only reason to consider them though.
The marketplace is also doing its best to eliminate some of the more common cross-border barriers that are stopping sellers from expanding internationally.
As an example, the site allows you to list your products in English with only one price, where they will then calculate the currency for each additional market and deal with machine translation.
Now while this doesn’t necessarily mean you’ll get the best exchange rate possible, it does offer flexibility which allows you to expand into new markets relatively easily.
eMAG
As one of the largest marketplaces in Romania, Hungary, Bulgaria and to a lesser extent, Poland, eMAG has a huge presence across most of Eastern Europe, making it a worthwhile option if you’re looking to reach these markets.
As with many other European marketplaces, eMAG is also removing some of the common barriers associated with selling to this part of the world, for example by offering free translation to the top 100 sellers.
That’s not all though.
eMAG also operates its own logistics service and are currently subsidizing the cost of shipping products to their centralized warehouses.
What’s more, is that they will also subsidize the cost of sending the products back to you if it doesn’t work out.
With this option, you will also be able to offer your customers cash on delivery, which is a standard method of payment in these countries.
FNAC
FNAC is another great French marketplace and, similar to sites such as eBay and Amazon, it allows retailers to list products within a wide range of categories including consumer electronics, media products, sports and leisure equipment, and home appliances.
With upwards of 15 million unique visitors to the site every month, as well as a number of other seller benefits, including sales and marketing assistance and technical support, it really is a marketplace you should be considering.
To help you successfully sell into France, we have outlined some key facts and best practices for selling in this market.
Fyndiq
As one of the few marketplaces available in Sweden, Fyndiq offers a great opportunity to reach what can only be described as an incredibly lucrative market.
Unlike more traditional marketplace setups, Fyndiq is a flash sale site, meaning that they are the seller of record for your products. The downside to this is that they control the sales, in turn giving you a lot less access to the information.
That said, there is no listing, set up or monthly fees when selling on the marketplace, just a flat 15% commission charged on each product sold.
It also offers a low barrier to selling into the Nordic region, by allowing sellers to list in English and by handling all customer service inquiries in Swedish.
Okazii.ro
Similar to eMAG, Okazii.ro is a popular marketplace in Romania with over 3 million monthly visitors, making it one to research if you’re looking to expand into this market.
Several other benefits to selling on Okazii include the ability to set up shop in a matter of minutes, take advantage of affordable advertising options and save up to 50% on courier rates.
While there is no membership fee, you will need to pay a listing fee of €0.01 – your first 100 listings are free – as well as a trading commission fee which is category dependent and ranges between 2% and 6.6%.
OTTO
After Amazon, OTTO is the second biggest eCommerce company in Germany, selling more than two million products from over 5,000 sellers.
As a specialist fashion and lifestyle marketplace, OTTO is an incredibly popular selling site to consider if you sell in either of these verticals. What's also great about OTTO, is that while their main focus is on the German and French markets, they do in fact have a global presence, selling into over 20 different countries.
For more information and best practices for selling into the Germany eCommerce market, take a look at this handy guide here.
Pixmania
Pixmania is one of the leading online marketplaces in France, attracting almost 8 million visitors each month.
Its reach does, however, extend beyond France, allowing merchants to sell into 13 other European countries including the UK, Spain, Italy, Germany, and Poland.
Overall, the marketplace focuses on hi-tech goods, such as cameras, video, computing, home appliances, toys & gadgets, and watches.
Some other notable benefits to selling on Pixmania include their ultra-secure payment system and being able to offer 46 payment options to your customers.
PriceMinister
Part of the Rakuten group, PriceMinister is another incredibly popular marketplace in France. Specifically, the site welcomes over 10 million active users every month and boasts 22 million members.
As with several of the other French marketplaces, PriceMinister-Rakuten does extend its reach beyond France, with 6% of their customer base coming from countries including Belgium, Switzerland, and Canada.
With regards to its product offering, the marketplace covers almost every type of product category, making it a direct competitor of eBay.fr. There are also a number of benefits to sellers, including the ability to brand and customize your store, as well as access to both marketing tools and a consultant with expertise in your industry.
Real.de
With over 2.6 million customers, Real.de (formally known as Hitmeister) is one of the most popular marketplaces in Germany, with a product catalog covering everything from electronics, right through to clothing & accessories and DIY goods.
In addition to its recognition in the German eCommerce market, another benefit to selling on Real.de is that they don’t charge listing fees.
That’s not all though.
The marketplace also provides its customers with exceptional customer service (which is a great reflection on your own business), as well as legal seller protection and various payment options.
US Online Marketplaces
Etsy
With a global presence and active user base, Etsy is a fantastic platform to list on if you sell handmade or vintage goods.
In fact, with over 25 million shoppers worldwide, serviced by around 1.6 million sellers, this niche marketplace really does offer a huge opportunity for business growth.
So, what is there to know about selling on Etsy?
To start with you should note that while there is no monthly membership fee, there is a charge of $0.20 per listing, as well as a 5% commission charged on each item sold (also known as a transaction fee).
Keep in mind that there is also 5% shipping transaction fee and if you’re accepting payments through Etsy Payments, then there is an additional fee for this (country specific) which is a % of the total sale price and a flat fee per order.
Jet.com
Since launching in July 2015, Jet.com has become one of the fastest growing marketplaces in the US, with more than 4 million customers and an estimated GMV of £20 billion by 2020.
The company’s recognition and reach across the US isn’t the only reason to consider selling on Jet.com though.
Jet offers an entirely unique pricing algorithm, offering discounts to customers based on the number of items they buy and the seller’s location. Not only is this driving a larger spend per customer, but it is also seeing a repeat customer rate of 23%, higher than both eBay and Amazon.
But what else is there to know about selling on the Jet marketplace?
Well, with regards to fees you should note that there is a rather complex commission structure in place.
While there is a base commission rate ranging from 5-15% depending on your product’s category, the applicable commission you pay is dependent on any commission adjustments made in the Rules Engine. You can learn more about this here.
Do also keep in mind that in order to sell on Jet.com, you will need to have the legal and physical capability to fulfill orders in the United States. This means that even if you aren’t located in the US, you will need to have a fulfillment capability within the country, as well as a valid US Business Tax ID.
Newegg
Newegg is another marketplace worth considering, thanks to its significant presence across the US.
While the marketplace predominantly focuses on computer hardware, it does also sell products from categories such as consumer electronics, gaming, apparel, sporting equipment, and even homeware.
As a Newegg seller, you can expect competitive commission fees, ranging from 9-15%, depending on your product’s category.
If you’re selling from outside the US, Newegg even provides a shortcut for expanding into this market, thanks to their cross-border fulfillment service and customer service.
In addition to this, you will have the chance to work with a Newegg marketing or category manager who can help with promotional activities to help boost your sales on the marketplace.
For more information about selling on Newegg, we would recommend that you take a look at their FAQs here.
Sears
If you are looking to reach a US customer base, Sears is a great alternative to selling on eBay and Amazon.
In fact, like both marketplaces, Sears has an extensive product offering, selling everything from fitness equipment, clothing, and jewelry, right through to tools and kitchen appliances.
Now with regards to the cost of selling on Sears, they do charge a monthly fee of $39.99.
Like other marketplaces, Sears does also operate their own fulfillment service, Fulfilled by Sears. With this option, sellers benefit from 24/7 customer support, as well as flexible payment terms thanks to their pay-as-you-go pricing model.
If you’re an international merchant wanting to sell on the Sears marketplace, there are certain requirements you will need to meet.
These include having a US-based warehouse (this can include a third-party fulfillment service, whether that be Fulfilled by Sears or an alternative), a US-based business address (this can be through a partner), a US bank account (again, this can be through a partner such as Payoneer or World First) and a valid US tax ID.
Walmart
Walmart is one of the largest marketplaces in the US, with as many as 110 million unique monthly visitors.
Although the Walmart marketplace has historically only been available to US-based sellers, they are beginning to open the doors to sellers in the UK, Canada, and China. That said, this is still by invitation-only.
So, what does it take to sell on Walmart?
The marketplace specifically looks for reputable brands and retailers that offer exceptional customer service, a wide product assortment, reliable fulfillment, and competitive pricing.
Do keep in mind, however, that there are certain requirements for successful international sellers. These include having a US entity (including a US W9 tax ID and mailing address), the ability to ship from a US warehouse (excluding FBA) and an international returns address.
Wish
As the sixth largest eCommerce company worldwide, with over 300 million customers, the extent of Wish.com’s reach can’t be ignored.
In fact, with no registration, subscription or listing fees, Wish merchants only pay when they make a sale.
Specifically, the marketplace operates a revenue share pricing model, where they pay you a percentage of your order total. This is typically around 15%.
Other benefits to selling on Wish.com include the option to boost product visibility with paid campaigns, and
Wish also operates its own warehousing and logistics service, Fulfillment by Wish, where you can ship products to customers in both the US and Europe.
Zibbet
US-based Etsy alternative, Zibbet, is another site to consider if you sell handmade goods, fine art, vintage goods or craft supplies.
Zibbet specifically offers three seller accounts; Starter, Pro, and Unlimited, with the former starting at only $4 per month and the latter option costing $20 per month.
Regardless of which account you opt for, there are no listing fees, nor are there any transaction fees, making this one of the most competitively priced marketplaces in the US, if not worldwide.
While you can create a free custom domain with each account type, with an Unlimited account you are also able to fully customize it with your branding, remove Zibbet’s own branding and create coupons and discounts.
Asia-Pacific Marketplaces
Thanks to the expanding middle classes, increasing mobile and internet adoption, and improved infrastructure and logistics networks, the Asia-Pacific region has fast become the world’s largest eCommerce market.
To help you understand which marketplaces could be worth exploring as part of your expansion plans, we have listed some of the biggest sites below.
Alibaba
Alibaba is the world’s biggest online eCommerce company and the leading platform for global wholesale trade.
While Alibaba is more commonly used by the eCommerce community to purchase stock, if you’re a wholesaler looking to sell on the marketplace then you will need to be aware of the four types of membership packages available.
To start with there is a free basic option, however, this understandably comes with its limitation – the lowest possible priority tanking and a limit of 50 product postings. While each of the three Gold Supplier Membership Packages on Alibaba come with authentication and verification – helping you to establish trust amongst buyers – the Premium Package offers 1stpriority ranking, unlimited product posting, a customized website, and personalized customer service, amongst other benefits.
With the Gold Membership Package, Alibaba sellers also have the option to invest in additional promotional activity.
What are the Alibaba Membership Fees?
The annual cost of selling on Alibaba ranges from $1,399 for a Gold Supplier Basic Package, $2,999 for a Gold Supplier Standard Package and $5,999 for a Gold Supplier Premium Package.
While there is no charge for Trade Assurance – that being Alibaba.com’s order protection service, there are some service fees you will be charged following a sale.
These include a payment processing fee, which is dependent on the payment method and varies from a flat $15 fee per transaction to a percentage of the sale.
In addition to this, there is a service fee of 1-2% for order amounts exceeding $5,000. Anything less than this and the service fee (commission) is waived.
AliExpress
Unlike Alibaba, which is the Alibaba Group’s platform for global wholesale trade, AliExpress is the same company’s retail marketplace selling smaller quantities of wholesale products.
If you’re a wholesaler looking to sell on AliExpress, keep in mind that there are certain requirements. These include the need for a business Alipay account and an agent or brand management with appropriate documentation. You will also need to agree to the pay an annual technical service fee.
Once you have been approved as a seller on AliExpress, you will be able to create your own branded shop on the site.
But besides the technical service fee, what else does it cost to sell on AliExpress?
Similar to most marketplaces – whole trade or retail – sellers on AliExpress are charged a commission fee ranging from 5-8% of the transaction total.
Do also keep in mind that Aliexpress charge fee upwards of $1,500, for sellers wanting to create or change their store. This has been introduced in a bit to reduce the number of scammers or bad suppliers getting away from poor ratings.
Alternatively, rather than buying a low-volume wholesale stock you can also consider dropshipping with AliExpress, meaning that you purchase a product from a supplier only once it’s sold and have it dispatched directly from the supplier’s warehouse.
Catch.com.au
Previously known as Catch of the Day, Catch.com.au has since rebranded and opened up their Australian marketplace to third-party sellers.
In fact, with over 1 million active customers and a selection of more than 7 million products across a range of product categories, Catch is an ideal platform if you’re looking to sell into the Australian eCommerce market.
The marketplace does, however, remain focused on offering discounted prices and it’s also worth being aware that there are some brand restrictions on products they sell themselves, for example, Ugg and Under Armour.
Flipkart
With the Indian eCommerce market growing at a rapid rate, it is certainly worth focusing your attention on the country’s largest online marketplace, Flipkart.
So, what do you need to know about selling on Flipkart?
To start with it’s worth noting just how broad the site’s offering is, with product categories ranging from electronics and sports equipment, right through to fashion and homeware. In fact, the marketplace has over 65% market share in many of them.
Getting started selling on Flipkart is relatively easy for international sellers, with the only real requirement being that you have a local address for handling returns.
In terms of promotional activity, keep in mind that as a seller you will have the option to pay for merchandising packages for additional brand exposure.
GittiGiddiyor
Founded in 2001, eBay-owned GittiGiddiyor has since become Turkey’s largest eCommerce marketplace, with more than 60 million monthly visits and close to 19 million registered users.
GittiGiddiyor offers sellers five store subscription options; Basic, Pro, Mega, Mega+, and Special, with monthly prices starting from 69 Turkish Lira (around £10 per month at the time of writing).
In addition to a monthly fee, sellers are also charged a commission on each item sold, with rates ranging from 6-17%.
JD Worldwide
JD Worldwide is China’s second largest eCommerce site, offering a relatively simple way for international merchants to sell into the Chinese market.
The site specifically operates two separate models; a reseller model and a platform (marketplace) mode.
With the first option, JD Worldwide will purchase your inventory from you and resell it to Chinese consumers. Alternatively, with the platform model, you have the option to host your products on JD.com and pay a commission on each sale you make – 2-10% depending on your product’s category.
Now while you will be charged a $1,000 USD annual fee for selling on JD Worldwide, the good news is that you don’t need to have a legal entity or bank account in China in order to sell into the country.
The marketplace also provides you with marketing support to boost product visibility, as well as access to the company’s nationwide logistics network.
Kaola
Kaola.com is another Chinese marketplace providing global merchants with access to China’s vast eCommerce market.
Similar to JD Worldwide, the site’s commission structure ranges from 2-10% and incurs a $1,000 USD annual fee.
So, what can you sell on Kaola?
While the marketplace places a big focus on food and high-end products, they do also sell products across categories such as cosmetics, apparel, and baby goods.
One of the benefits of selling through the Kaola marketplace is that the entry requirements are lower than several other Chinese marketplaces, for example, Tmall.
That’s not the only reason though.
They are also well known for processing payments quickly, which is a plus for the majority of online businesses.
Lazada
Lazada is the leading online marketplace in Southeast Asia, with dedicated marketplaces across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Perhaps the biggest benefit to selling on Lazada, in addition to the site’s 23 million active customers, is the fact that since July 2018, sellers are no longer required to pay commission rates on any sales, nor do they need to pay a sign-up fee.
Instead, sellers must pay a new shipping fee which can be viewed here, as well as a 2% payment gateway fee.
The marketplace is also dedicated to helping sellers get more from the platform, by going as far as creating an online Lazada University portal, with guidance and video support at all stages of the selling journey, from getting started on Lazada, to streamlining operations, right through to maximizing sales.
Qoo10
Similar to Lazada, Qoo10 is another online marketplace with a presence across Southeast Asia, with sites specifically in Singapore, Japan, Indonesia, Malaysia, China, and Hong Kong. In addition to this, there is a global US version of the site.
When it comes to selling on Qoo10, there are no listing fees and only a variable service (commission fee) ranging from 7-12%.
Unlike many other marketplace’s commission models, the percentage in which a seller is charged is dependent on their seller grade (Power, Good or Normal), and the price of the item.
The site itself lists products across a range of categories, from fashion to beauty & diet, right through to homeware and food & baby goods.
Sellers also have the option to promote their products across the marketplace, for example by offering coupons, discounted prices and on-site promotions.
Rakuten
Not only is Rakuten the leading eCommerce platform in Japan, but it is also the fourth largest marketplace in the world, offering a wide range of products.
Not only is Rakuten the leading eCommerce platform in Japan, but it is also the fourth largest marketplace worldwide.
In fact, over 80% of the entire population shop on Rakuten, making it a great option for entry into the Japanese eCommerce market.
Unlike many other marketplaces, Rakuten does, in fact, operate as an online shopping mall, providing you as a merchant with your own shopping space that can be designed with your own branding.
There are other advantages to selling on Rakuten though, including the fact that you are able to carry out CRM activities to nurture first time buyers into repeat customers, and that you have access to a dedicated eCommerce consultant to help you improve your performance on the marketplace.
Do, however, keep in mind that there are different fees and selling criteria for sellers in the US, compared to those in other countries.
Typically, you can expect to pay a registration fee of ¥60,000, a monthly fixed fee starting at ¥50,000 (payable every six months), commission on each item sold varying from 3.5-5.5%, a system enhancement charge of 0.1% and a card payment fee of 4%.
Souq
With close to 80% share in online retail sales in the Middle East, Souq is the number one marketplace across the UAE, Egypt, Saudi, Kuwait, Bahrain, Oman, and Qatar.
In fact, the site sells everything from electronics, to sports & fitness goods, to homeware.
That said, in order to sell on Souq, there are a few requirements worth being aware of.
To start with, you will need to either have a UAE business license and bank account number, or an authorized agent.
But what about costs?
When selling on Souq.com, there will be an AED 7.5 charge incurred on any orders over AED 50, along with a commission fee between 5-20%. Orders lower than AED 7.5 will still be charged the applicable commission rates but will have the order charge waived.
While it is possible to self-fulfill your orders, do keep in mind that the marketplace operates their own fulfillment service, Fulfillment by Souq. With this option, you will also benefit from local-language customer service and their returns service.
For additional ease, Souq also allows sellers to upload their products in English and will automatically translate these listings to Arabic.
Tmall Global
Alibaba-owned Tmall Global is an incredibly popular eCommerce site in China, providing consumers in this market with a platform to easily purchase international brands – anything from clothing to homeware.
Unlike many of Alibaba’s other sites, including Tmall, AliExpress, and Taobao, Tmall Global offers easy entry into the Chinese eCommerce market.
More specifically, international merchants are able to sell on the marketplace without the need for a Chinese business license or physical presence in the country. That said, the site does set the bar high with regards to the brands it accepts, and you can typically expect to wait four to eight months to be approved.
So, assuming you’re successful, how much does it cost to sell on Tmall Global?
The marketplace’s fees can be split into three categories; a refundable deposit ranging between $8,000 and $25,000 (depending on your chosen store format and trademark status), an annual service fee of $5,000-10,000 (dependent on product category) and a 2-5% commission on every sale.
Trade Me
With over 75% of all domestic web traffic, Trade Me is the number one marketplace in New Zealand, making it an ideal platform for reaching consumers in this market.
But what can you sell on Trade Me?
The site itself includes new and used goods across a range of product categories, including clothing, health & beauty, home & living, sports equipment, and toys & models.
The process of getting started selling on Trade Me is a relatively simple one and the marketplace fees are also incredibly straightforward.
To give you an idea, there is no monthly membership fee, and you can expect to pay a flat 7.9% commission (success fee) on each item sold, along with a listing fee that varies depending on what it is you sell any type of listing. Low volume sellers with basic listings won’t have to pay a listing fee.
Latin American Marketplaces
Another fast-growing eCommerce market is, in fact, Latin America, with countries including Brazil, Mexico, and Argentina each growing at a rate of 20% year-on-year. With this in mind, if you’re interested in expanding into this market, now is a great time to get started.
The following marketplaces provide a great opportunity to capitalize on this growth and the overall consumer preference for international brands.
Mercado Libre
As the leading eCommerce site across most of Latin America, Mercado Libre – also known as Mercado Livre in certain countries – is an ideal marketplace if you’re looking to expand into these various markets.
In fact, by selling through their Mercado Libre Cross-Border Trade program, a single account will allow you to easily sell in Mexico, Brazil, Chile, and Argentina.
While you can either use your own logistics or take advantage of the marketplace’s partner carriers (if you’re based in China or the US), you do also have the option to fulfill your Mexican orders using their local fulfillment service.
That’s not all though.
With regards to other cross-border barriers, it’s worth noting that the site also provides an automatic translation tool for titles, descriptions and customer communications.
So, what does it cost to sell on Mercado Libre?
While there are no listing fees, there is a flat commission rate of 17.5% for selling in Mexico and 16% for Brazil, Argentina, Columbia, and Chile.
The marketplace also operates a safety payment system, MercadoPago, which offers consumers a range of payment methods.
Linio
With over 3 million products across 60 different categories, Linio is one of the largest online marketplaces in Latin America.
In fact, despite being a Mexican marketplace, Linio has a presence in Argentina, Chile, Columbia, Ecuador, Panama, Peru and Venezuela, reaching a total of 300 million consumers.
One of the advantages to selling on Linio is the fact they offer seven different payment options, making it a popular choice amongst Latin American consumers who tend to have very different payment preferences from one country to the next.
They also offer telephone support, free returns and fast delivery times, as well as incredibly competitive commission rates. You can learn more about selling on Linio here.
Final thoughts
Ultimately, there are many different online marketplaces to consider across the globe.
While many of the examples above cover a range of different product categories, there will be more niche marketplaces out there so it's certainly worth doing your research. In fact, it's worth taking a look at this list of things to consider before choosing an online marketplace to sell on.
Below, you will find a key for all of the product categories used within each marketplace image. Do keep in mind that we have only used five of the top verticals for each marketplace, and in most instances, they do in fact offer a much wider range of products.
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