Fashion Blogger Must-Dos to Grow Your Brand Tips
Fashion Blogger Must-Dos to Grow Your Brand Tips
Everyone knows a thing or two about not only starting a blog but persevering and sticking with it. Need to focused brand has been featured in People StyleWatch, The New York Times, The Wall Street Journal, and countless online publications. Fashion blogger’s best friend Amazon Fashion.
Fashion Blogger Must-Do Tips -Video.
1. Pick three to five dream brands you want to work with and make a plan to get there (Example Mention As below the topic)
Early on I was approached by so many brands I found it hard to say “no.” But now (due to time constraints actually! Ha!) I’ve had to really hone my priorities. I can’t answer all my emails, so I just focus on the key brands and companies that I think matter most to my readers. I can’t worry too much about the rest.
For Example:- 05 earphone brands.
For Example:- 05 earphone brands.
2. Establish an editorial calendar
I love the flexibility of blogging about whatever is new and important on any given day. But the really successful bloggers plan out their entire calendar a year in advance. That way they’re able to anticipate their readers’ needs, like shopping for big holidays or annual sales. I usually just use Google Calendar, but if you search Pinterest you can find some great editorial calendar ideas!
Example:-
Example:-
3. Crunch the numbers
. You can’t really just post a bunch of pretty things and expect to see big returns.
You’ll need to do the math. What are your business goals? What will it take to get there? A bloggers’ income can vary greatly depending on which campaigns you’re able to land, so make sure you have some surefire revenue streams and a plan to make those areas grow. Google Analytics works great, and I also use my affiliate program statistics. Also, look at AddThis and PubExchange if you are using WordPress plugins.
Don’t Start Crunching Numbers Until You Know What Numbers to Crunch
I was helping a manager with the company’s analytics; the problem was framed as “falling engagement in front-line staff.” Now that is a good start because at this organization the link between the measure of employee engagement and customer satisfaction is well established, making this a business problem, not just an HR one. Furthermore, it’s, at least potentially, an important problem. A problem worth devoting resources to addressing.
So what do we do next? Multiple regression? Create a data warehouse? Look for patterns in the engagement data? Maybe eventually, but before that, we needed a discussion of where the business was going, how roles were changing, and what a new generation of customers wanted. The manager already knows why engagement is falling — it’s a byproduct of changing strategy. We need to do some hard thinking about the future role of front-line staff before we even know what data to collect.
We are so keen to do analytics that we may seek to dive into data before we have debated what the issue really in.
The single most important skill in analytics is developing a clear understanding of the business issue. You normally get that clear understanding through discussion and reflection. Pushing for this discussion may feel uncomfortable if your job is analytics and the person is coming to you expecting an analytics answer. But no matter how powerful your analytics, you’re setting yourself up to fail if you tackle the wrong question.
It may be even worse if it’s an issue the person doesn’t want to deal with. They may hope you will take it off their hands with some mathematical magic. Still, diving into an analysis too soon is a waste of effort and will ultimately be judged as evidence that analytics doesn’t add value.
When a leader presents an issue, make sure you engage them until you get to the stage where there is (as we always say in evidence-based practice) an answerable question. And for some issues, through discussion and reflection, you’ll find not just the answerable question, but the answer itself.
Special thanks to our community of practice for these insights. The community is a group of leading organizations that meets monthly to discuss analytics and evidence-based decision making in the real world.
4. Be prepared to travel and work hard till late hours
Blogging is extremely competitive so the successful bloggers are basically jet-setters who work round the clock. Make sure that’s the pace you want, and if so, go for it!
Hard work is the basis for becoming a successful blogger. A blogger has to work day and night to find new ideas and then he has to act on all the social networking sites to promote his blog. You don’t have to stress yourself with too much work, rather use your time smartly and delegate time-consuming work to your virtual staff.
Hard work is the basis for becoming a successful blogger. A blogger has to work day and night to find new ideas and then he has to act on all the social networking sites to promote his blog. You don’t have to stress yourself with too much work, rather use your time smartly and delegate time-consuming work to your virtual staff.
5. Get an agent or creative agency to represent you
Agents can help your brand grow and take some of the workloads off of you so you can focus on the creative aspects. Networking early on will be critical in getting connected to the right agent. Pitch yourself with a media kit and some stats on what value you will bring to the brand. Be professional and specific. Heartifb.com (Independent Fashion Bloggers) has lots of tips and recommendations.
As an example:-
Freelance artists have to wear many hats (artist, marketer, accountant, etc.) and one of the ways in which they can take some tasks off of their drawing table is with an artist’s agent. As you check out artists’ portfolios, you’ll often find links and bylines that read “represented by so-and-so”. How does an artist come to be represented? What does their representation do? What’s it like working with an artist’s agent or agency?
I interviewed several artists who are currently or have been represented in the past by an agent and asked them these questions and more. Below we’ll explore their experiences as a represented artist. Consider this your guide to what it’s like to have an artist’s agent.
6. Spend money to make money
You don’t necessarily need to spend a ton of money on a pricey website or even designer clothes, but some strategic advertising and well-allocated marketing/publicity dollars will go a long way.
For Example:- 5 Ways to Spend Money to Make Money
1. Get that corner booth at your next industry show.
We attend a lot of fashion industry shows, like Accessories the Show and America’s Mart. One of the best decisions we made was spending the extra $200 to $500 for a booth located on a high-traffic corner. There, you get twice the foot traffic you would on an aisle, and you can make your display more open to both lanes of traffic.
2. Hire a PR firm.
Depending on your product or service, a PR firm may get you placement in magazines, blogs, and television shows with celebrities. The keyword here is that it might happen, with the right firm and the right product story.
The problem is that most firms require a monthly retainer fee whether you get a media hit or not. That’s why it’s important to develop a strong strategic pitching plan with your PR firm right out of the gate.
3. Create a mobile-friendly site.
Sixty percent of our customers land on our site via their phones. Invest in a programmer to make your site and purchase process mobile-friendly. You don’t want to lose customers because they have to manually zoom-in to click a tab.
4. Create high-quality packaging.
We started shipping our headbands in little burlap bags with our logo on them, as opposed to standard tissue paper. Obviously, the bags were more expensive, but we found that customers included the bag in pictures they took to post on social media because they found the bag a part of the experience.
We also found that they use the bag to keep their headbands in for safekeeping, which means that our logo stays with them.
5. Sell soft shirts.
I find it really hard to spend over $10 per custom shirt when you can easily get them for $5. However, shirts with your logo on them aren’t just a transaction to your customer, they’re a means for a walking billboard.
When you think about the shirts that you wear all the time, are they the cheap, stiff shirts with the tag that you had to cut off from scratching your neck? Or, are they the soft, comfy shirts that get better with every wash? Invest in a higher- quality shirt to increase your chances of people actually wearing them to show your logo.
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(But you can choose Fashion Brands Only)
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