Blogger Voice and Tone informative Video: Why Blog Voice and Tone Matters:

Blogger Voice and Tone informative Video:

Why Blog Voice and Tone Matters:

Hey…watch your tone! Perhaps we’ve all heard that one before. Truly though, the way you speak to a spouse or a partner may not be the same as the way you talk with your mother-in-law.

Or your doctor. Or your teenage niece, shy neighbor, stubborn accountant or a hard-to-read boss. Language has nuances, as do relationships. Therein lies something powerful but true: the way we communicate is amazingly complex and brilliant. It’s all about finding the right notes—but also, the notes that are the truest to yourself.

The same is true for your blog and the brand’s voice and tone. How do you go about speaking to the entire world your love, passion, devotion, and experience with fashion? You want your audience to feel a unique camaraderie with you, consider you a trustworthy source, and become their frequent and stylishly-dressed party host in their digital world. Make your audience feel at ease with these tried and true ways to find and stick to you're an honest, most real-you voice

For Example, a must-read in details...

At the heart of a successful strategy for blogging is the ability to be able to write about often highly technical subjects in a way that communicates your expertise, but that remains fresh, accessible and enjoyable to read.

A key element of this process is to agree on a clear and consistent ‘tone of voice’ for your company or brand.

But what exactly is your tone of voice? 

And how can it help you to engage with your audience, increase rapport and better tell your story?

Why the tone of voice matters

It’s not just what you say, but how you say it. 

The tone of voice is the way in which you use written or spoken a language to connect with your prospects.

It conveys the distinct character of your brand.  It humanizes your product or service. And it expresses what it is that you stand for.

Identifying the right tone of voice relies on considering two key factors:

1. Your brand personality - who are you and what do you stand for?
2. Your audience - who are you speaking to (your buyer personas) and what's important to them? Your blog can be an invaluable tool in helping to drive traffic to your website and in enabling you to secure quality leads that you can ultimately convert to customers. 

But while it may seem counter-intuitive, your blog may not be the best place to dictate your opinions or to 'sell' your product or service.  

If there’s something that will put anyone off the quickest, it’s that feeling of being “sold to” or "told what to do."  So establishing the right tone of voice is going to be crucial.

By positioning yourself in the role of mentor, peer or friend, for example, you can then offer your prospective customers a rich pool of resources rather than an array of products. 

It's a chance to put yourself in your prospects' shoes, to start a conversation and to build a relationship based on what matters to them.

Your choice of words

Part of the process of establishing your tone of voice in your blogging is to accumulate a bank of words, phrases and grammatical guidelines that are consistent with your brand.

Even the smallest of adjustments can hugely affect the meaning of your message and how it's received.

Think for a moment about your choice of language, grammar or syntax.

Something as simple as swapping out “You must…” or "You will..." with "You could..." or "You'll..." could make all the difference between a brand personality that draws your prospects in, or one that drives them away.

And while a degree of formality is important in establishing your authority within your industry, the key is to communicate that expertise in a way that's accessible and relatable for your prospects.

Too much formality in your writing could result in you presenting an image that's inflexible, inwardly focused or verbose.

While opting for too casual a tone of voice could see you coming across as flippant or suggest you lack the substance to back up your claims.

Getting technical

It can be easy to assume that the people reading your blog posts know as much about your subject as you do. And that they understand all the terminology, acronyms and turns of phrase that is applicable to your industry.

Sure, some technical language will be needed (and expected) when you’re writing about a specialist or niche subject.

But equally too, stuffing your blog with jargon or overly complex language may just end up confusing your audience and cluttering the intent of your message.

Facts are of course important. And there are things that your prospects will absolutely want to know before they purchase your product or service.

But it's also important to bear in mind where your prospects are at in their buyer's journey and to pitch your content accordingly.

Ultimately we all like to make human connections. And we all like to buy from people we trust. 

By keeping in mind your company's tone of voice you can use your blogging efforts to initiate meaningful conversations and to establish rapport with your manufacturing prospects.

The Why, The Who and The What You Want

The tone is a conscious decision about language based on the purpose, the audience, and the desired outcome of the story. Fashion bloggers should answer these questions before starting any post, posting an image, or putting forth any content that their audience will see and digest:

• Why am I writing this?
• Who am I writing it to?
• What do I want the readers to learn, understand, or think about?

That’s right. If you are looking for consistency, every post, every image, every tweet, Facebook Live or Instagram Story, you should ask yourself these questions. If you are truly sticking to being yourself, you’ll know that content and audience are a married pair. That perfect pairing relies on consistent messaging, so nudge yourself with these basic questions until they’re square in your good habits column.

How will you know? Go back and read your last 5-10 brand messages (a few posts, a handful of social messaging). Does it sound like the same person wrote the same fashion advice and to the same people? Did each offering give the audience something tangible? Yes? You got this.

It’s also important you don’t confuse your voice with personal narrative, veteran fashion blogger Diana Baros (aka The Budget Babe) says. “Your audience wants to get to know you as a real person, so the more personal you can be, the better,” she says. “But they also want value—so weave in personal anecdotes as they relate to the specific fashion or style advice. It’s fashion but with a point of view.”

For Example..must-read in details:- 

So you want to become a better person. I’m a huge believer in a simple concept that can change your life: Who you have been being not who you have to be.

At the same time, who you are today will determine who you are in the future. The way you live your life today determines the quality and experience of your life tomorrow.

As independent, self-oriented men, we get to decide who we want to be, every single day. And who we are is a function of what we do, so whether we are consciously trying or not, we are always crafting our future self.

But are you crafting your ideal self? How conscious are you of the self you’re creating right now? Put simply: Are you in the process, every day, of becoming the person you want to be?

Why Deciding Who You Want to Be Matters

Every day we make choices — some big, some small. Those choices add up to who we are today, and who we will likely be tomorrow. Whether it’s what you’re having for lunch or what you say to a frustrating colleague, you have (literally) hundreds of chances every day to define who you are.

Without that conscious direction, your identity is left to forces, patterns, and stimuli beyond your control. The job you stumbled into, the personal history of loss or disappointment, even the apartment or the neighborhood or the movies you watch — these will all, by default, determine who you are, if you don’t consciously decide to choose them for yourself.

The phenomenon of waking up one day to discover that you’re living a life you don’t truly love is a real one. It happens when you don’t actively decide who you want to be. Without a captain at the wheel, a ship will just capitulate to the sea. So will your life. If you want to become a better person, a more fulfilled person, you need to take action.

The “trick,” if we can call it that, is to be aware of every choice you make, and use it to build yourself into the person you want to become. Because some of our decisions can move us toward who we want to be, while other decisions can move us away from that person. The good news is, when you view every decision as a building block, you know the next decision about who you want to be is just around the corner. We are creating ourselves at every step.

Why Deciding Who You Want to Be Is Awesome

It can be intimidating to realize that every decision contributes to the person you want to be. If you want to become a better person, though, you must constantly bear this in mind. I understand being daunted at first. But there’s something very powerful about radically taking responsibility for your life. When you accept that only you can make decisions to become a better person and build yourself into the kind of person you want to be, you give yourself an enormous amount of power.

Compare this mindset with the default one, in which you view yourself as largely created by external forces. That worldview can be easier — at least it can feel easier — but it’s also far less secure, fun and empowering. Our real power as individuals comes in how we choose to react to those forces. If you lose a job you love, for example, you have a few options. You can choose to stew about it for a week — that can feel very satisfying, natural and easy. Or you can acknowledge the loss and choose to throw your negative energy into finding an even better job. Or you can sit with the feeling as you go on a five-mile run, contemplating your next move.

Either way, your choice is determining the person you are now.

And we’re not just talking about chasing big dreams. This isn’t about turning around from a loss and then, say, deciding to run for Congress. This is about recognizing that however you respond to your life situation — big or small — you are determining the quality of your life tomorrow. Wallow in self-pity, or go for that run. Stew in the disappointment, or take a risk by applying for the job you’ve wanted all along. The possibilities are only limited by our own imagination. “Reasonable” is a lot more ambitious than you think.

Becoming the person you want to start with deciding who that is. You can start right now. Here’s how.

Appraising Your Role Models

A great place to begin is to think about men you admire. So turn off your computer and phone, sit down with a piece of paper and a pen and make a list of the men you admire most. You can pick anyone from your grandfather to Bill Gates to Alexander the Great to Indiana Jones. It’s one of those questions that doesn’t have a “wrong” answer. After you have a fairly extensive list, pick five who really stand out for you.

Now pick them apart a little bit. Why do you admire them so much? What qualities of theirs do you want to emulate? Then go further: Ask yourself why you admire these qualities. For example, maybe you admire Bruce Lee because of his skill in martial arts. Great. But why? Is it because of his dedication? Because he can handle himself in a fight? Because he’s strong? Because of the fame, he gained from it?

Don’t be afraid to be brutally honest. If you answer what you think the “right” answer is, you’ll miss the beauty of this exercise. Get to the heart of why these men speak to you. In the process, you’ll discover their own motivation and reward for becoming the men they are.

Defining Your Goals

Now you’re getting to the fun part. Defining your goals can — and really should be — one of the most pleasurable activities a person can engage in. There’s something about the process of dreaming about the life you want — coupled with the electric tension of what you need to do to get there — that’s always really excited me.

So fill up an entire page with what you want your life to be like. Don’t censor yourself. Any goal is totally fair game. Again, you’ll be amazed at how many of your “unreasonable” goals are totally attainable.

Then, think about why you want to achieve these goals. For example, you might think you want to be rich, when in fact what you really want is lots of free time (which sometimes doesn’t require money at all). Or perhaps you want prestige, or recognition, or something else that money really can’t buy. Digging a bit deeper into the why of your list gives you a more nuanced understanding of your goals. You’ll probably find at least one of your goals is just a means to some other end.

At the end of this exercise, you’ll have a list of goals you’d like to achieve, along with a more profound understanding of why these goals actually speak to you.

Forming a Plan for Positive Change in Life

Once you have heroes, goals, and motivations, you’ve got a much clearer idea of what kind of person you want to be. Now you need an action plan for personal growth and change.

To that end, make another list — your final one. Formulate a daily routine to help you move toward your goals. No matter what they are, articulate what you want to do every single day to move forward. Whether it’s writing a page in your novel, going to the gym, or spending an hour a day growing your side gig, work toward your goals every day.

Again — those tiny decisions today determine your tomorrow. Translate your goals into a set of habits and practices, and the abstract concept of who you want to be will start to take on day-to-day reality.

Appreciate the Journey

Along the way, document your progress toward becoming the future you. Take ten minutes every night to look back on your day. How did you live up to your goals? Are you honoring the qualities of your role models? Did you achieve the actions you set out to do at the beginning of the day?

Journaling is a great way to keep your eyes on the prize. Perhaps most importantly, it offers the opportunity to praise yourself on a regular basis for the work you’re doing. When you’ve turned what it takes to be the human you want to be into a series of daily tasks, it can be easy to lose sight of the progress you’re making. Use your journal to acknowledge that. If it feels right, go ahead and identify opportunities where you could have realistically made more out of your day — but don’t beat yourself up for not being a superhero. Being honest and recognizing your progress is a powerful and organic way to boost your self-awareness and your self-esteem.

Finally, remember that this journey is ongoing. It never truly ends. If how you spend today determines your tomorrow, then tomorrow determines who you’ll be the following day — and that person might experience real personal growth and change, often in profound and dramatic ways.

That’s terrific, and it only reinforces the ideas in this article. So don’t avoid or lose sight of your own evolution. The point of analyzing your role models, setting goals and developing an action plan isn’t to fight your way to completion. There’s no “end game” in your personal development. The idea that you grow up to a point and then stop is a myth. What we’re talking about here is an open-loop, always-evolving journey toward becoming a happy, healthy, effective person.

So that’s the final piece of this puzzle. In order to experience real personal growth and change, and to become the human you want to be, embrace the fact that you will always be in the process of becoming that person. It’s up to you to join that journey and stick with it. It begins by recognizing that you can grow into the person you want to be. And it continues by always reflecting on who that person is.

More Audience? Brand Ambassadorship? Yes, Please!

If it’s longevity, meaningfulness, attractiveness to brands and share potential you want (who doesn’t?), ask yourself these thought starters too:

• What will my audience share, bookmark, keep, come back to? How can my writing encourage this?
• What will answer the top question(s) my audience has right now?
• What can I write that is memorable? What will they understand, absorb, and remember?
• Do I feel good personally about the information I shared? Did I make a difference in their lives today?

While some of this might seem excessive or silly, it’s going to bring you a natural consistency, and yes, a tried and trusted voice! A strong, well-defined voice is the bridge between you and your audience, and major brands too. “The Budge Babe,” says, “Companies want to work with bloggers who convey a positive, inspirational and uplifting message,” she says. “It’s okay to talk about serious stuff, in fact, this will endear your readers to you. Just keep in mind that readers and brands ultimately prefer a positive tone overall.”

For Example, Must Read In Details:-

Over the past few years, methods for reaching a target audience have changed significantly. While marketers probably prefer a time when TV commercials were most effective, the majority of people are getting used to new channels of promotion.

What was once considered cutting-edge, no longer works. The days of one direction communication are over. What’s the latest trend in marketing communications? Brand Ambassadors.

And by saying Brand Ambassadors, we are not necessarily thinking of big names. Okay, celebrities are Brand Ambassadors as well, but we want to focus on individuals who aren’t Oscar-winning actors but can still have a significant impact on a brand’s image. Let’s start from the beginning. People trust Brand Ambassadors. Companies (should) love them.

Who Is a Brand Ambassador?

There are two types of Brand Ambassadors (aka Brand Advocates). The first is famous and recognizable people; companies hire them, the relationship is transparently transactional, and expectations are straightforward.

Such cooperation is planned step by step, strictly scheduled, and forecasted. In that case, a brand ambassador is a very well-known individual to the public or particular industries.

Nowadays, brands focus on bloggers and personalities on social media (YouTubers and Instagrammers). These YouTubers and Instagrammers often achieve similar campaign marketing results as the “big names.” They open their engaged community to brand partners and offer space on their blogs, YT, and social media channels.

The second type of Brand Ambassadors are people who mention or recommend your brand freely. Sure, big names can do the job, but not in the same way; the most significant difference between these types of Brand Ambassadors and the first category is that they often advocate for free (or at least on a non-cash exchange basis).

These are diehard fans. They tend to get satisfaction from being engaged with the brand. Expectations in a long-term relationship with this type of Brand Ambassador includes branded freebies from the company or concierge-level customer service.

There are many ways to turn a regular (but vocal) customer into a Brand Ambassador. In return, he may become loyal (and write about you once or twice) or extremely loyal (and then they can call you their hero!). Their love for and knowledge about your brand can catapult them into micro-influencer status. So, is this type of micro-influencer significant? Let’s take a closer look.

Why Are Brand Ambassadors So Important?

Let’s go back to the beginning of this article for a moment. Brand promotion and image building can now be both the hardest and simplest it has ever been.

How is that possible? Here’s the answer. The most difficult thing to overcome in TV advertising is that it became boring and predictable to the viewer. TV viewers most often react to commercials by changing the channel as soon as they hear a commercial break coming. The result is time, money, and resources wasted.

What is more, brands that present only positively present themselves aren’t trusted (but it is unlikely they would say negative things about their brand in paid ads).

According to the survey below, recommendations, at 78%, is the best type of brand advertisement. Herein lies the power of the Brand Ambassador.

If the audience knows that a person promoting the brand is not being paid to do so, they will more likely believe them. This type of word-of-mouth marketing works great. But remember, acquisition of loyal Brand Ambassadors can be difficult. It is to some “a reward” for a magnificent and hard job.

Now take a look at the “simplest part” of building an image. We live at a time when the Internet is creating tremendous opportunities for marketers.

We can make noise with our marketing toolbox and (with luck) will hit the nail on the head. With a small budget, we can reach thousands of people and show them how cool we are. We have websites, social media fan pages, and profiles, where they can go to check us out and interact with us.

We don’t need tons of gold to be shown in a good light. Also, out there in the virtual world, our Brand Ambassadors live and express their opinions and impressions of us—giving us credit, expressing satisfaction and gratitude, encouraging others to try or benefit from using our product X.

They have immense credibility as the perception is that their opinions are objective. People have every reason to believe the sincere testimonials from these Brand Ambassadors. Especially, if they’re the first (objective) opinion on the brand that people see when googling.

Brand Ambassadors not only make people eager to try new products, but they also build an image of your brand in micro-or-macro (if a Brand Ambassador is an influencer – lucky you!) scale. How likely is it that an audience would believe a producer’s advertisement and not a regular person who recommends it without prompting?

How to Find and Deal with Brand Ambassadors

When asked, people tend to prefer recommendations that come through IRL conversations in person or over the phone. Although, as noted, Brand Ambassadors are most active on the web. You can find them on forums, on Twitter, in posts, articles, blogs, and comments.

There are available tools to help you find people who mention your brand on social media. Using a social media monitoring tool will automatically gather your chosen keywords’ data and brand mentions, usually compiled in easy to digest graphs. Want to be up-to-date with all your brand mentions? It’s never been easier.

Anytime anybody types something about your brand, product or service, your media intelligence tool will let you know. Also, it can surface interactive mentions from the most influential so that you can engage with them.

Showing your interest in engaging with your audience is the first step. The next step is up to you. Depending on the size and type of recommendation you have a full choice of what to do further. Send vocal customers a gift. It doesn’t have to be a new car. A funny cup, a set of office tools, free monthly access to an account in your application, a calendar.

Remember, whatever it is – it must be high quality and relevant to your brand. Have a lot of Brand Ambassadors? That’s great! You don’t have to be Santa Claus. Mention them on your social media accounts, leave a ‘thank you, Ann!’ below the comment. You need to estimate the scale and nurture them as you feel. And you should always take your Brand Ambassadors seriously.

Summary

Nowadays, Brand Ambassadors mean the world to brands. As brands earmark thousands of dollars for campaigns, agencies, and space/time, fans who recommend them for free are a treasure trove of gold.

Fortunately, they are more affordable than a pot of gold. It is necessary to keep an eye on Brand Ambassadors, be thankful, appreciative, stay in touch, ask what they expect of your brand, and never underestimate their power.

Neglecting them is a sin against your brand reputation. Be as good to your audience as they believe you are.

When you’re ready to engage with Brand Ambassadors and welcome into the fold as your Influencers, make sure the parameters of the relationship are spelled out for everyone’s benefit.